In 1999, after 3 years of dialogue, the Campina Grande City Hall undertook the implantation of the Campina Deco Program
The program incorporated the concept of Art Deco Sertanejo, and our research and proposals undertaken up to that point, and allowed for the expansion of the team for the remainder of the project.
The object of the Campina Deco Program is to rezone 17 hectares in the downtown area of the city.
There are approximately 150 buildings that were constructed between 1940 and 1950 in a rare homogeneity of style that currently are predominantly used for commercial purposes.
The Campina Deco Program joins infrastructure for energy and telephone grids, new sidewalks, urban real estate, re-location of street vendors and, together with the businessmen, the promotion of façades from the Deco period.
The project reflects the collective desire to not repeat the destruction of buildings and cities in the name of modernization, which occurred 50 years ago in Campina Grande .
Maciel Pinheiro street was chosen as the first stage to exemplify the recuperation of the façades and other urban actions.

Scope Levels of the Program

The city

The classification

The street